Driven by her genuine love for makeup and beauty, Jordan embarked on a heartfelt journey to create a business that would cater to her own needs and those of countless others. As someone who cherished the allure of lash extensions but struggled to find the time and patience for salon visits, she yearned for a solution that would bring the luxury experience to her fingertips.

Euna, a community born out of passion and unity, became the embodiment of Jordan's aspirations. Emphasizing the utmost importance of product quality, she took great care in sourcing lashes handcrafted by skilled artisans. Being an engineer by profession, Jordan approached the challenge with a burning desire to solve the problem at hand: How could she make lash application simpler while still achieving that natural salon look?

In her relentless pursuit, Jordan discovered a void in the market—one that yearned for speed, comfort, style, and ease of use. With unwavering determination, she developed Euna products to seamlessly integrate into beauty routines, recognizing that lashes truly complete any look and elevate it to new heights. Yet, amidst her extensive search, Jordan was disheartened by the exorbitant prices, poor quality, and artificial appearance of many existing options.

Euna emerged as a beacon of hope, a testament to Jordan's unwavering belief in the power of simplicity and everyday beauty. Every aspect of the brand was carefully crafted with utmost consideration for sensitive skin, while stringent quality controls ensured the finest results. Notably, Euna's lash application process embraced a damage-free approach, a remarkable departure from the typical salon eyelash extensions that often-caused harm.